This policy applies to all the websites We operate, Our use of emails, and any other methods We use for collecting information. It covers what We collect and why, what We do with the information, what We won’t do with the information, and what rights you have.
In this policy, whenever you see the words ("We," "Us," or "Our"), it refers to Purple Wifi Ltd, Meadowbank Offices, Junction 22 Business Park, Tweedale Way, Chadderton, Oldham, OL9 8EH. Registered in England Company No: 06444980.
We will only ever collect the information We need, including data that will be useful to help Us improve Our services.
We may automatically collect and process the following data about you:
Personal information, such as name, postal address, phone number, email address, date of birth, gender, and social media account details (such as Facebook, Twitter, Instagram, etc.) that you provide by registering and using Our WiFi services, filling in forms on Our web site (www.purple.ai), and when you contact Us via telephone and include information provided when you:
You are provided with an opportunity to opt out from receiving communications from Us or Our partners at the time that your details are submitted and on each occasion that you are contacted thereafter.
If you have provided Purple Wifi with personal data to access WiFi in a venue, then We will use this data for the performance of the contract described in Our terms and conditions of service which you agreed to when accessing the service.
We may also process your personal data for Our legitimate business interests. “Legitimate Interests” means the interests of Our company in conducting and managing Our business and providing you with the best services and products in the most secure way. These interests include:
When We process your personal data for Our legitimate business interests, We always ensure that We consider and balance any potential impact on you and your rights under data protection laws.
If you have any concerns about the processing described above, you have the right to object to this processing. For more information about your rights, please review the “Your Rights” section below.
Whenever the processing of your personal data requires your consent then you will be given the opportunity to opt-in or opt-out to having your contact details used, as set out above, at the time your details are submitted.
For example, when you request product information, you can tell Us when you provide your details if you do not want to receive any other information from Us or Our partners, or you can let Us know how best to get in touch with you with information that may be of interest.
If you do not wish Us to use your data as set out above, please leave the relevant boxes, situated on the form which We used to collect your data, blank/unticked.
Please be aware that if you opt out of marketing communications received from one of our partners, and your information is also held by other partners, you may continue to receive information from these other partners until you inform them that you wish to opt out of marketing communications as well.
Just like most other organisations, We work with third-party service providers which provide important functions to Us that allow Us to be easier, faster, and friendlier in the way We deliver Our services. We need to disclose user data to them from time to time, for any of the purposes set out above, so that the services can be performed.
We have listed below the parties to whom We may disclose your personal data for the purposes set out in this policy:
We may also disclose your personal information to third parties if We are under a duty to disclose or share your personal data, for legal or regulatory purposes, in relation to existing or future legal proceedings for the prevention of fraud/loss or to protect the rights, property, safety of Our Group, Our customers, or others.
Our standard policy is to store your personal Information on hosted services located in London for data collected in the EU and Africa, New York for data collected in North and South America and Singapore for data collected in Asia and Australasia. However, from time to time, We may allow individual customers to store your personal information on their own servers located within their own country when they are legally obligated to do so or when they request this. We may transfer the information to other offices and to other reputable third-party organisations as explained above – they may be situated inside or outside the European Economic Area, if this is the case We ensure that compliant safeguards are put in place and clearly communicated to you. We may also store information in paper files.
We have security protocols and policies in place to manage and record your data privacy and preferences correctly, and that your data is stored securely to protect against its loss, misuse, and alteration. Documentation can be supplied on request from Our Data Protection Officer using any of the contact methods listed below in the "Your Rights" section.
Unfortunately, the transmission of data across the internet is not completely secure. While We do Our best to try to protect the security of your information, We cannot ensure or guarantee that loss, misuse, or alteration of data will not occur while data is being transferred.
We will keep your information only for as long as We need it to provide you with the services or information you have required, to administer your relationship with Us, to comply with the law, or to ensure We do not communicate with people that have asked Us not to. When We no longer need information, We will always dispose of it securely by using specialist companies if necessary to do this work for Us. If you are a user of Our WiFi services and you do not log in to one of Our WiFi venues for more than 13 months, all personally identifiable data We store about you is deleted.
Under the data protection legislation, you have the right to request copies of your data, request rectification of your data, request erasure of your data, object to Us processing your data, utilize the right to prevent your data being used for direct marketing, request Us to restrict the processing of your data and, where Our systems allow, utilize the right to access a copy of the information We hold about you (a subject access request) and utilize the right to lodge a complaint with the relevant data protection authority. We will require proof of your identity before we are able to provide you with any personal information that we have about you.
The following information provides additional details about some of these rights and how to exercise them:
You have the right to view and request copies of your personal data that We have about you. You are able to view or delete this information through Our portal. Login details are emailed to you when you first register on our WiFi services. You may also request this information by contacting Us via one of the methods described below.
You can request that we rectify inaccuracies and missing information in personal data we have about you.
You may have the right to object to Us processing your personal data and request that We stop processing it. You may do this by emailing Our Data Protection Officer (see below for details).
You have the right to have your personal data erased where the data is no longer necessary for the purpose(s) for which it was originally collected/processed unless We have legitimate grounds or a legal right(s)/obligation(s) to store your personal data.
If you wish to exercise any of these rights, please contact the Data Protection Officer in writing at Our Meadowbank Offices, Junction 22 Business Park, Tweedale Way, Chadderton, Oldham, OL9 8EH or by emailing DPO@purplewifi.com.
For more information about your rights, please directly contact your local supervisory authority.